I believe everything was meant to be well-designed. I create designs that reveal the true identity of each brand, product, and service. My creative approach is based on the acronym BLAQ. Beauty: Every design must first attract the eye of the viewer. Logic: It must inform their mind and clearly communicate a purpose. Allure: It must create desire within their heart to motivate them. Quality: It must feel and function at a premium level to be credible and authentic.
I graduated with a BFA in Graphic Design from Brigham Young University and have since worked at design studios in Salt Lake City and in-house in San Francisco. I have had the opportunity to work with many national and international brands as well as help create various start-up companies. I am currently the Creative Director at Purple in Alpine, UT.